How important is SEO outsourcing?

At a time when more than 80% of Internet users used the Search Engines to find products, services and information of their interest, it becomes vital for every business owner, enterprises to give serious thoughts about their online presence. Having a search engine friendly website is a necessity for all businesses today. SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are the two most important processes that will secure your website’s visibility in the search engines. They help you establish a better position in SERPs (Search Engine Result Pages), enable you to receive and convert your online traffics.

You can manage your SEO works to a certain extent if you have someone with good SEO knowledge in-house. But real time SEO is a very continuous and costly campaign, and it becomes critical given the tough online battle with more and more companies seeking expert supports to retain their prime business keywords. This is where outsourcing of SEO works to professional SEO firms seems to be a profitable solution. Another advantage of outsourcing SEO works is that it can be easily conducted, as the entire process work can be carried out over the Internet.

Though there exist many SEO tools to speed up the process, but these tools helps only to a certain extent. Effective SEO requires a great deal of manual work, continuous change of plan and strategies. There involved some sharp practices too like link building (through one- way linking, reciprocal-linking, 3-way linking, etc.), detail keyword analysis, optimization of title and meta tags, code validations, SEO copy-writhing, maintaining blogs, social networking, bookmarking, forum participations, search engine & directory submission, article submissions and more.  

In India most of the outsourcing SEO firms offers end to end SEO services at reduced prices. Apart from following world class practices during the project life cycle, these firms constantly train and keep their SEO team updated with the latest development in search engine optimization and internet marketing world.

“Outsourcing” beyond the conventional model

Cutting production cost, and enabling internal workforce to focus on core areas of business are not just the only factors that influence an outsourcing initiative. Whether you are outsourcing software development project, or maintenance, or R & D, testing, web design requirements, etc., the ultimate thing is to ensure that you are getting the same kind of work satisfaction you receive from your in-house staff.

In this era of Globalization, businesses sought for a better control on their outsourced projects. For this they need to have a strong relationship with their offshore vendors. A relationship, which is sophisticated and interdependent; where you can get access to specific skills, control over development process, and increase overall resource efficiency.

Owing to this critical nature of outsourcing, many offshore vendors today are open to a more advanced form of outsourcing model “ODT” (Offshore Dedicated Team). The ODT model is intended to provide an exclusive round-the-clock service support, customized to the customers’ requirements, practices, and even work culture. In short the ODT operates as an extension of the in-house workforce.   

Apart from reducing cost, the ODT model sets the customer free from problems such as incorporation, recruitment, office lease, infrastructure set-up and maintenance. And most importantly it helps gain better control over the entire development process, enables quality enhancement while reducing the production time and effort.

 

International Outsourcing Body to Conduct Training Program in India

Following great interest from Indian Outsourcing Professionals, the International Association of Outsourcing Professionals (IAOP) is planning to make its comprehensive training programs accessible in India.

The international outsourcing body in partnership with the global consulting firm, Quint Wellington Redwood, is all set to conduct an outsourcing professional certification training program in India slated to begin from April 1, 2008 for a period of three days at the Leela Place, Bangalore, India.  

The three day training will prepare professionals for the prestigious “Certified Outsourcing Professional” designation (COP). The comprehensive training program is designed to provide outsourcing customers, and advisors with an intensive learning experience on the latest end-to-end processes for outsourcing success.

Google unleashes mobile software development kit, Android SDK

Keeping its promise to allow developers to freely write programs on its linux based operating system (Android) for cell phones, the search engine giant Google releases a new software development kit- Android SDK. Google is also offering a $10 million reward to developers who will create the best Android applications.

Android SDK is intended to help developers started creating new applications.  It contains all the essential tools to build and run Android applications, including the advantages of a device emulator and debugging tools.

Android is the first complete, open and free mobile platform  consisting of an operating system, middleware and key applications.

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Google all set to enter mobile market

The Google cell-phone rumor that has been in the air since long has finally turned out to be Google’s own mobile platform, which the search giant is about to release by the year 2008. According to reports Google is discussing plans with some big time cellphone makers, who will manufacture the mobile gadget and tune it up to google’s applications.

As has been sighted earlier by various reports and writups on this topic, Google’s  entry into the mobile market will really give a tough time for other influentiel players in the industry like the Apple and the iPhone.

Offshore Outsourcing trend India

Indian IT-service providers have been dominating the field of offshore software development for many years now. The availability of experienced software developers, programmers including robust development centers and processes have always been the motivating factors for overseas clients to approach India with challenging projects. Also with English being the primary official language of the sub-continent, clients from English speaking nations need little too worry about the communication gap.

Today offshore clients see India as a more matured partner in cutting their production cost greatly and giving competitive advantages. India’s increasing potential in offshore outsourcing can be seen with the emerging trends in this field. First it was the BPO (Business Process Outsourcing) and now KPO (Knowledge Process Outsourcing) and LPO (Legal Process Outsourcing).

Moreover, reports from some of the leading IT service companies in the region provide strong evidences that Indian service providers are moving up the value chain. Moving fast from being a mere software developer to the handling of more collaborative and strategic offshore assignments.  Works like IT-Consulting and IT-Infrastructure services etc.  that demand higher degree of experience, trust and communication.

Now with the Indian service providers targeting the ultimate in offshore outsourcing, competition for top level talents and more advance processes and development centers will be the most happing thing of the hour.

DotAsia domain bidding kicks off

The internet domain name “.asia” opens up for bidders in the Asia Pacific Region. Approved in December 2006, it is only the second top level regional domain in the world, after the European “.eu” domain.

The domain’s geographical reach extends from Australia to Middle East. It is slated to come live from March 2008…. read the whole story… 

 

News on ‘Cloud Computing’ Research

The Internet giant Google in collaboration with corporate market leader IBM set for a major research initiative that will allow student programmers to experiment with the kind of complex and powerful computing that Google is famous for.

This new initiative will open up new horizons and opportunities on computing research that even the most elite universities in computer sciences unable to provide.

Both Google and IBM are investing on large datacenters to facilitate Cloud Computing; where student would be able to formulate programs and research remotely over the Internet.

Facebook offering cash prize for new applications

In its effort to pull in more web traffic, the popular networking site Facebook announces a cash reward of up to $250,000 to develop new applications. The incentive can go to any firm or individual who will create innovative software programs for Facebook.

So here is an opportunity for all those developers, programmers including software firms who want to prove their innovative talents, and grow with one of the world’s leading networking enterprises.

Google, TransMedia set to release online presentation tools

Google and TransMedia all set to launch their online presentation applications- Google Docs and Glide Presenter 2.0. Both the presentations tools come with great features and facilities that can challenge even the reigning champion in presentation software-Microsoft PowerPoint.

The new Google’s presentation tool has been designed to help groups collaborate. It has been integrated with Gmail and Google Calendar, and includes a group of chat function. Any Google Group member can follow the presenter or to become the presenter with a single click.

Though not visually as pleasing as Google, TransMedia’s Glide Presenter 2.0 has certain edges. It has been designed to work both on the Web and on mobile phones, including Apple’s iPhone. Glide Presenter allows you to play video and music files in its presentation, and also allows to create own themes.